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by Todd Hinton | March 26, 2019

How to “TRANSCEND” Marketing Operations with a NoSQL Document Database

In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database management systems (RDBMS) have become practiced in…

by John Nash | March 21, 2019

Data as a Revenue Engine: Monetize Your Data with a Single Point of Control

Astute brands know that the exchange of legal tender when a customer makes a purchase is not necessarily the most valuable part of the transaction.…

by Wendy White | March 19, 2019

Retail is Evolving at an Accelerated Pace – So Should Your Marketing Strategy

Amazon, long a pioneer in the personalization of the consumer digital experience, is cementing a new reputation as a serious player in the physical retail…

by George Corugedo | March 14, 2019

Humanizing a Customer Experience without Humans: Let Machine Learning Take Control

In aviation, senses can play tricks on a pilot. A loss of visual reference can lead to a sensory illusion where a pilot’s perception is…

by John Nash | March 12, 2019

Going Beyond Compliance to Infuse Loyalty into Customer Relationships

Compliance with new data privacy regulations is a top priority for companies worldwide. The California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR),…

by Steve Zisk | March 4, 2019

What’s the Deal with Metadata? Why it Matters for CX

Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities behind at every touchpoint. Multiple devices and interaction…

by Wendy White | February 28, 2019

Clienteling and the Personalized In-Store Experience

One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key pillar of the next-generation…

by John Nash | February 26, 2019

RedPoint Customers TRANSCEND Customer Data Limitations to Excel at Engagement

Brands that listen to their customers know the importance of delivering a personalized customer experience. Survey after survey reveals that a customer will pay more…

by John Nash | February 21, 2019

Personally Identifiable Information (PII) and the Value Exchange

In November 2018, Marriott International announced an incident where  unauthorized access to a Starwood guest reservation database potentially compromised personally identifiable information (PII) of upward…

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