Identity Resolution Takes Center Stage in Upcoming Webinar Series
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
To improve customer retention, avoid sending irrelevant emails or product recommendations. That is one of the lessons lear...
What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...
Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...
Whether it’s diamonds from the deepest ocean or a famous Ansel Adams photograph, depth provides a richness of context and ...
When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...
Though primitive by the standards of modern navigation techniques, dead reckoning is still required training for would-be ...
We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
The risk of steep financial penalties and reputational damage make securing customer data a priority for any organization ...
When a journalist agrees to protect the anonymity of an “off the record” source, it is a code of honor between the two par...
We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). ...
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