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by Wendy White | January 23, 2019

If Your CX Strategy Doesn’t Include BOPIS, You’re Doing it Wrong

If you are a typical retail consumer, you’ve likely bought an item online and picked it up at a store sometime in the past year.…

by John Nash | January 17, 2019

Why Data Quality Matters for IT and Business Stakeholders

Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…

by John Nash | January 14, 2019

Data Matching and Identity Resolution: Keys to Hyper-Personalization

A PwC study revealed that consumers will pay more and share more data with companies that can provide a relevant, personal customer experience. In the…

by Steve Zisk | January 9, 2019

CDP Myths Debunked: More Than Just Another Data Platform

The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definition put forth by the Customer Data Platform Institute in…

by Dale Renner | January 2, 2019

Evolution of the Customer Experience and the Role of Data

Customers have the power in today’s competitive marketplace. Traditional loyalty measures no longer apply; instead, consumers are loyal to the brand that provides the best…

by John Nash | December 28, 2018

What is Data Ingestion? Why Context Matters in a Data Ingestion Strategy for CX

Data ingestion refers to importing data to store in a database for immediate use, and it can be either streaming or batch data. With an…

by John Nash | December 19, 2018

The Future of Customer Experience: 2019 Predictions

As any meteorologist or sportswriter will attest, there’s little upside in the prediction business. You’re expected to be right. If you’re wrong, however, a legion…

by Wendy White | December 17, 2018

Exploring Innovations to Personalize the Customer Retail Experience: NRF 2019

One analysis of this year’s holiday shopping encapsulates why it’s so important for retailers to engage the omnichannel consumer with personalized content and offers. According…

by John Nash | December 13, 2018

RedPoint Takes its Customer Conference to New Heights with TRANSCEND19

It’s been just over a year since the inaugural RedPoint Global Customer Conference, and many of the trends and innovations that engaged marketers at that…

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