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by Patrick Tripp | March 6, 2018

Retailers: Take Back Control of Your Omnichannel Campaigns

In the age of the customer, the expectation for retailers to deliver consistent online and offline experiences is extremely high. Customers don’t care if building…

by George Corugedo | March 5, 2018

What Should You Look for in a Customer Data Platform?

Interest in customer data platforms (CDPs) has exploded in the past five years. With good reason, because CDPs solve perhaps the most pernicious problem facing…

by Millie Whitley | March 1, 2018

Three Ways Retailers Can “Sale” in the New Year

Editor’s Note: This is a guest post from Millie Whitley, senior engagement manager at Allant Group.  The hectic holiday season is done, and seasonal results…

by Carol Wolicki | February 27, 2018

The Power and Promise of Customer Data Platforms Is Growing Worldwide

French novelist Victor Hugo once wrote that “one resists the invasion of armies; one does not resist the invasion of ideas.” For years, marketers have…

by John Nash | February 22, 2018

Is Your Business Customer-Focused? 3 Ways to Tell

The idea that “the customer is always right” is often credited to early 20th century retailer Harry Selfridge. This was counter to the prevailing attitude…

by Kris Tomes | February 20, 2018

Creating a Unified Customer Profile Should Follow Simple Rules

Editor’s Note: For a refresher on what a unified customer profile is, click here. The idea of a unified customer profile is appealing to the…

by Vin DelGuercio | February 15, 2018

3 Barriers to Real-Time Customer Engagement and How to Fix Them

Consumers want what they want when they want it. If you’re not there with relevant messages or offers at a consumer’s moment of truth, your…

by George Corugedo | February 13, 2018

Rethink Master Data Management for Customer Engagement Success

Master data management (MDM) has gained a poor reputation over the years. This largely stems from traditional MDM projects taking a long time to produce…

by Patrick Tripp | February 8, 2018

The “Super Bowl” of Personalized Marketing

Super Bowl LII was host to a number of innovative advertising campaigns. From Tide “taking over” other ads with the help of Stranger Things actor…

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