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by Patrick Tripp | November 19, 2018

Retailers: This Holiday Season Focus on Actions Not Offers

Thanksgiving week is already here, and if you are like most Americans that means two things: food, and the beginning of holiday shopping. According to…

by Patrick Tripp | November 15, 2018

Why Data Scientists Should Care About Customer Experience

Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer…

by Steve Zisk | November 12, 2018

Personalization in Banking: How Banks Can Do Better by Overcoming Assumptions

In a previous blog on this topic, my colleague Stephanie Ventura talked about how and why consumers demand better personalization from financial institutions. Expectations are…

by John Nash | November 9, 2018

Next Generation Database Marketing

Consumer expectations for personalization are evolving to the point where direct marketing campaigns with a one-size-fits-all approach run the risk of alienating loyal customers. A…

by Stephanie Ventura | November 5, 2018

Personalization in Banking: The Consumer Perspective

Consumers demand personalized experiences from their banks. The personalization engines pioneered by the likes of Amazon and other e-commerce brands to deliver contextually relevant experiences…

by Stephanie Ventura | October 29, 2018

Art of the Possible – The Role Data Can Play in Unlocking Marketing Creativity

According to Astro Teller, head of moonshots for Google X, “It is a lot easier to hit a 10x number improvement than a 10% improvement.”…

by Patrick Tripp | October 23, 2018

Introducing the Next Generation of the RedPoint Customer Engagement Hub

The customer experience is a primary success factor in today’s business. We all know that 86% of consumers will pay more for a better customer…

by John Nash | October 16, 2018

Decrease Risk Through A Holistic View of Data

Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…

by Patrick Tripp | October 11, 2018

The Power of Customer Journey Design

The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to making a purchase. Today’s customer…

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