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by Patrick Tripp | March 19, 2019

Retail is Evolving at an Accelerated Pace – So Should Your Marketing Strategy

Amazon, long a pioneer in the personalization of the consumer digital experience, is cementing a new reputation as a serious player in the physical retail…

by George Corugedo | March 14, 2019

Humanizing a Customer Experience without Humans: Let Machine Learning Take Control

In aviation, senses can play tricks on a pilot. A loss of visual reference can lead to a sensory illusion where a pilot’s perception is…

by John Nash | March 12, 2019

Going Beyond Compliance to Infuse Loyalty into Customer Relationships

Compliance with new data privacy regulations is a top priority for companies worldwide. The California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR),…

by Steve Zisk | March 4, 2019

What’s the Deal with Metadata? Why it Matters for CX

Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities behind at every touchpoint. Multiple devices and interaction…

by Patrick Tripp | February 28, 2019

Clienteling and the Personalized In-Store Experience

One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key pillar of the next-generation…

by Carol Wolicki | February 26, 2019

RedPoint Customers TRANSCEND Customer Data Limitations to Excel at Engagement

Brands that listen to their customers know the importance of delivering a personalized customer experience. Survey after survey reveals that a customer will pay more…

by John Nash | February 21, 2019

Personally Identifiable Information (PII) and the Value Exchange

In November 2018, Marriott International announced an incident where  unauthorized access to a Starwood guest reservation database potentially compromised personally identifiable information (PII) of upward…

by John Nash | February 19, 2019

The Role of Personalization in Value-Based Care

The topic of value-based care in health and wellness has been making waves for some time. The system, which awards providers based on prevention and…

by Steve Zisk | February 12, 2019

Building vs. Buying a CDP? Why That’s Not the Only Question You Should be Asking

In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One misconception people have is that…

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