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by Steve Zisk | July 29, 2019

No Data Left Behind: Analytics, Orchestration, and Making Data Work for You

Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, orchestration, and a closed-loop data…

by George Corugedo | July 22, 2019

The Sky is the Limit with AI and Machine Learning: Capitalize on the Moment of Interaction

This is the second blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part one examines the…

by Wendy White | July 18, 2019

Xanterra, RedPoint, and Microsoft: “A Piece of Magic”

Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and hospitality company with a diverse…

by George Corugedo | July 16, 2019

Harness the Power of Digital Technology as a Revenue-Driving Engine

This is the first blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part two will take…

by Steve Zisk | July 10, 2019

Demise of the DMP, Long Live the CDP

The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still a time and…

by Wendy White | July 8, 2019

How to Future-Proof Your Omnichannel Approach

“Hors catégorie” is a French bicycling term used to describe mountain climbs that are “beyond categorization”, reserved for difficult climbs with extreme twists, turns, and…

by Wendy White | July 2, 2019

Christmas in July: The 2019 Holiday Season Begins Now

It is never too early for retailers to start thinking about the holiday shopping season. While retail marketers will join their fellow Americans this week…

by Steve Zisk | June 25, 2019

What is Data Lineage and Why is it Important?

One common denominator for all successful data-driven marketing organizations is a recognition of the importance of data curation, or data lineage, to ensure that data…

by Wendy White | June 20, 2019

What Does Real Time Mean to You?

The definition of real time in the context of marketing varies by use case. For a retailer implementing a buy online, pick up in-store (BOPIS)…

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