Cooking with Fire: Perfect Data, Perfect Outcomes
The famous “for want of a nail” allegory describes how a cascading series of seemingly insignificant events eventually cau...
The famous “for want of a nail” allegory describes how a cascading series of seemingly insignificant events eventually cau...
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...
Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...
The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...
Editor’s Note: This is a contributed guest blog from PWC, a Redpoint partner Old habits die hard. Often, though, extern...
For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
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