Redpoint Global’s rgOne Platform Empowers Ambitious Business Leaders to Drive Real-Time Customer Engagement
Redpoint Global today introduced its customer engagement platform, rgOne. Bringing together real-time data, analytics and ...
AI
Digital Transformation Just Became Accelerated
As we hunker down practicing safe social distancing, doing our part to flatten the curve and hopefully slow the spread of ...
A Contextual Customer Relationship is the Basis for a Superior Experience
A rushed greeting when you pass an acquaintance on the street is one of life’s common interactions we can all relate to – ...
Cadence of the Customer and the Corner Store Experience
Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s blac...
Is Your Marketing Platform Ready for Prime Time?
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving reve...
Survey Says: Healthcare Personalization Has Room to Grow
While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is ...
Personalization Scores A Big Hit in Super Bowl LIV Commercials
Three consecutive touchdown drives to overcome a 10-point deficit in the fourth quarter propelled the Chiefs to their firs...
A CDP Implementation Reference Guide: What You Need to Know
Implementing a CDP is a little bit like setting up a smart TV. If your goal is to binge watch "Stranger Things" or a t...
Commercial Excellence Begins with "Personalization Excellence"
A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial co...
Supercharge Digital Advertising Measurement with Anonymous CDP Environment
Attribution and measurement of display advertising is a tricky business. Traditional metrics like click-through rates (CTR...
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