Case Study: Iconic Luxury Fashion Company
Drives Effective Customer Engagement
Though a Multi-Region CDP
At A Glance
Challenge
An iconic luxury retailer had an overly complex martech environment and could not satisfy key data-driven, revenue-generating use cases identified by the business. It had no solid data foundation in place –
there was no single view of the customer in order to deliver exceptional CX.
Benefit
With Redpoint
The brand now has a consistent source of truth for customer data that consolidates disparate data from across its multiple brands and regions, leading to a deeper understanding of its customer and the ability to provide a single unified experience across the customer lifecycle.
The Full Story
Why
A leading global luxury fashion and lifestyle company headquartered in New York, has multiple premium brands, and its sales channels include both retail and wholesale brick-and-mortar, and digital.
When the company approached Redpoint:
- It had no solid data foundation in place – there was no single view of the customer
- It had an overly complex martech environment and could not satisfy key data-driven, revenue-generating use cases identified by the business.
- Redpoint clearly demonstrated its ability to address these issues. In 2020, backed unanimously by the company’s C-suite, we were awarded the CDP contract after a 100-use case POC that included identity resolution tests with Korean, Japanese and Chinese data.
What
Redpoint has provided a full suite of capabilities – from data quality and data management to omnichannel journey orchestration.
Deployed in multiple regions, the solution supports the company’s largest, globally recognised brands.
The CDP provides a constantly updated single customer view for over 60 million unique identities. It is underpinned by a global data model and populated by global and local sources that include customer, product, transactional and web event data.
With Redpoint, marketers have user-friendly segmentation and activation capabilities at their fingertips to drive effective customer experiences.
WOW
With the Redpoint CDP the brand:
- Has a “single source of the truth” for customer data – a trusted dataset that can be leveraged by marketing and analysis teams
- Has a consistent CDP approach across multiple brands and multiple regions
- Can understand brand and regional similarities, differences, and recency frequency value dynamics
CDP data fuels a range of marketing decisioning models designed to optimize campaign effectiveness across the customer lifecycle.
Examples include churn prediction and price elasticity
models.