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Case Study: Iconic Luxury Fashion Company

Drives Effective Customer Engagement

Though a Multi-Region CDP

At A Glance

Challenge

An iconic luxury retailer had an overly complex martech environment and could not satisfy key data-driven, revenue-generating use cases identified by the business. It had no solid data foundation in place –
there was no single view of the customer in order to deliver exceptional CX.

Benefit

With Redpoint
The brand now has a consistent source of truth for customer data that consolidates disparate data from across its multiple brands and regions, leading to a deeper understanding of its customer and the ability to provide a single unified experience across the customer lifecycle.

The Full Story

Why

A leading global luxury fashion and lifestyle company headquartered in New York, has multiple premium brands, and its sales channels include both retail and wholesale brick-and-mortar, and digital.

 When the company approached Redpoint:

  • It had no solid data foundation in place – there was no single view of the customer
  • It had an overly complex martech environment and could not satisfy key data-driven, revenue-generating use cases identified by the business.
  • Redpoint clearly demonstrated its ability to address these issues. In 2020, backed unanimously by the company’s C-suite, we were awarded the CDP contract after a 100-use case POC that included identity resolution tests with Korean, Japanese and Chinese data.

What

Redpoint has provided a full suite of capabilities – from data quality and data management to omnichannel journey orchestration.

Deployed in multiple regions, the solution supports the company’s largest, globally recognised brands.

The CDP provides a constantly updated single customer view for over 60 million unique identities. It is underpinned by a global data model and populated by global and local sources that include customer, product, transactional and web event data.

With Redpoint, marketers have user-friendly segmentation and activation capabilities at their fingertips to drive effective customer experiences.

WOW

With the Redpoint CDP the brand:

  • Has a “single source of the truth” for customer data – a trusted dataset that can be leveraged by marketing and analysis teams
  • Has a consistent CDP approach across multiple brands and multiple regions
  • Can understand brand and regional similarities, differences, and recency frequency value dynamics

CDP data fuels a range of marketing decisioning models designed to optimize campaign effectiveness across the customer lifecycle.
Examples include churn prediction and price elasticity
models.

Redpoint can help you connect with your customers in the channel(s) they prefer