This Is How Identity Resolution Works in a Customer Data Platform

Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional and technology-specific silos is to have one master record for each person. This way, marketers and other business users can be certain their messages reach the right person through the right channel.

Because of this need, organizations must have a solution that can cleanse, validate, match, and merge customer records of any detail. More than that, they need to be able to match new records to existing records over time. This is why we included strong identity resolution capabilities in the Redpoint Customer Data Platform®, which Solutions Engineer James Pilchik demonstrates in the video below.

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