Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the third year. Digital marketing leaders use multichannel marketing hubs to deliver contextually relevant experiences on complex customer journeys. Unified customer profiles backed by predictive insights help orchestrate personalized, multichannel engagement.
In the report, Gartner writes that “Multichannel marketing aims to build relationships between brands and customers through relevant, connected engagements with targeted audiences. Success depends on generating data-driven insights into customer behaviors, interests, goals and needs, and then applying them at scale. It also requires knowing how channels operate most effectively — in isolation and in unison — to deliver the desired combination of the right content to the right audience at the right time. Amid the rapidly shifting business climate of the COVID-19 pandemic and its aftershocks, executing on customer inputs in an agile fashion is more mission-critical than ever for digital marketing leaders seeking to achieve retention and growth goals through multichannel engagement.”
Gartner defines challengers as having a developing understanding of the multichannel marketing hub market and basic and emerging functions. They have been evaluated as having strengths in one or more Critical Capabilities use cases, such as their ability to orchestrate campaign workflows with sophisticated event triggers and the strength of their predictive decision-making support of campaign creation and optimization. They focus on established clients’ needs for multichannel marketing functions and strategic direction, rather than on setting a visionary pace with potential requirements. Vendors in this quadrant distinguish themselves for the level of support and partnership they provide to customers as complements to their MMH solutions.
Gartner’s Evaluation Process
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications and offers to customer segments across multiple channels. In total, Gartner evaluated 20 technology vendors across two dimensions (Ability to Execute and Completeness of Vision).
Redpoint’s Strengths Highlighted
In the Magic Quadrant, Gartner writes,** “Redpoint is a Challenger in this Magic Quadrant. Its MMH, rgOne, is composed of modules for customer data management, intelligent orchestration and automated machine learning. Redpoint is focused on solving complex customer journey management challenges with flexible data storage and deployment models.”
Redpoint considers the feedback in the 2021 Multichannel Marketing Hub Magic Quadrant to be confirmation of our approach to solving complex customer journeys and with rich, flexible, real time data and deployment models. Our recent roadmap has prioritized simplifying and unifying the user experience and we were pleased to see the report highlight both as strengths in this year’s evaluation. Additionally, peer reviews (see example) also praised Redpoint Global rgOne for the ability to create and maintain a real time customer view.
We also agree with the cautions outlined in the report, that enterprises must do due diligence on partner execution and responsibilities, evaluate possible use cases and scrutinize industry expertise when evaluating the right solution for them.
* Gartner Magic Quadrant for Multichannel Marketing Hubs, By Noah Elkin, Mike McGuire, Benjamin Bloom and Joseph Enever, May 10, 2021.
**Gartner does not endorse any vendor, product or service depicted in its research publication, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as a statement of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
With Redpoint’s software platform, rgOne, innovative companies are transforming customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected, and every customer touchpoint is intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions and tangible ROI — this is how leading marketers lead markets.
With extensive experience in solving complex cross-channel issues in finance, healthcare, retail, and travel & hospitality, Redpoint is uniquely positioned to offer businesses in highly complex industries to deliver a real-time customer view that can scale and flexibly fit into any environment, no matter the data source or channel for delivery.