Redpoint was recognized as a Leader in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs.
According to Gartner, “Leaders demonstrate broad support for all MMH functional capabilities and consistently meet customer needs across the four core multichannel marketing use cases (campaign creation, campaign orchestration, campaign execution and campaign measurement). They have high market visibility; high market penetration; strong market momentum; and a clear, long-term strategic vision and roadmap for growing their multichannel marketing hub business. Leaders have also demonstrated success in selling to a range of new customers across industries and geographies.”
Gartner Evaluation Process
“Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”
Gartner further says, “Digital marketing leaders use multichannel marketing hubs to deliver contextually relevant experiences on complex customer journeys. Unified customer profiles backed by predictive insights help orchestrate personalized, multichannel engagement.”
Redpoint considers the feedback in the 2022 Multichannel Marketing Hubs Magic Quadrant to be confirmation of our approach to omnichannel customer experience and data integration. With Redpoint’s software platform, rg1®, enterprises are able to ingest all customer data, automate identity resolution and deliver highly personalized CX.
* Gartner, “2022 Gartner Multichannel Marketing Hub Magic Quadrant,” by Rob Brosnan, Benjamin Bloom, Tia Smart, Michael McCune, Ryan Brady, Mike McGuire, 18 July 2022.
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With Redpoint’s software platform, rg1, innovative companies are transforming customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected, and every customer touchpoint is intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions and tangible ROI — this is how leading marketers lead markets®.
With extensive experience in solving complex customer data and personalization issues in both B2C and B2B markets, including financial services, healthcare, retail and travel & hospitality, Redpoint is uniquely positioned to offer businesses to the solutions to deliver a precise, real-time and holistic single customer view that scales to any enterprise use, while protecting data privacy and security.
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