Redpoint was recognized as a Challenger in the 2021 Gartner Magic Quadrant for Data Quality Solutions*. In the previous edition (July 2020 Gartner Magic Quadrant for Data Quality Solutions, it was a Niche Player.
Gartner’s Evaluation Process
According to Gartner, “The discipline of data quality assurance ensures that data is ‘fit for purpose’ and trusted by users in the context of existing business operations, analytics and emerging digital business scenarios. Increasingly, data quality becomes a necessity when amplifying analytics for better insights and for making trusted, data-driven decisions. Data quality is a competitive advantage that data and analytics (D&A) leaders must continuously engage with in order to achieve those goals.
The evaluation covers current and future market direction, innovation, customer needs, and competitive forces, as well as how well they correspond to Gartner’s view of the market.”
Redpoint considers the feedback in the 2021 Data Quality Magic Quadrant to be confirmation of our approach to data quality. Our recent roadmap has prioritized innovations around the delivery of our data quality capabilities for enterprises as well as performance and scalability. Additionally, putting the customer at the center of everything we do has always been a core value for Redpoint and we view our customer relationships as mission critical to future development.
* Gartner Magic Quadrant Data Quality, By Melody Chien, Ankush Jain,29 September 2021.
**Gartner does not endorse any vendor, product or service depicted in its research publication, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as a statement of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
With Redpoint’s software platform, rg1, innovative companies are transforming customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected, and every customer touchpoint is intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions and tangible ROI — this is how leading marketers lead markets.
Redpoint’s approach to data quality empowers business users to have complete confidence that data is rock solid, and consistent across the enterprise, with scalability and performance that deliver new data points in real time. With perfect data, organizations drive better customer experiences. Marketers can deliver real-time, dynamic, data-driven interactions across any channel, while analysts and data scientists can focus on models, visualizations and questions instead of data wrangling.
With extensive experience in solving complex data issues in both B2C and B2B markets, including financial services, healthcare, retail, and travel & hospitality, Redpoint is uniquely positioned to offer businesses to the solutions to deliver a precise, real-time and holistic single customer view that scales to any enterprise use, while protecting data privacy and security.
To download a copy of the report, visit here.