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RedPoint Customers TRANSCEND Customer Data Limitations to Excel at Engagement

John Nash | February 26, 2019

Brands that listen to their customers know the importance of delivering a personalized customer experience. Survey after survey reveals that a customer will pay more for a relevant, personal experience, and they’ll go elsewhere if the expectation cannot be met. Fulfilling this demand can be a challenge for marketers. With so many interaction touchpoints throughout a typical buying journey, getting the right read on a customer’s buying patterns, preferences, and intent is difficult. This holds true for virtually any industry, including retail, insurance, health and wellness, travel and hospitality, and financial services.

Helping marketers rise above these challenges to meet and exceed demands of the always-connected customer is the purpose of TRANSCEND19, RedPoint Global’s second customer conference, which will be held April 3-5 at the Seaport Hotel in Boston’s bustling Seaport District.

While all marketers rely on data, we believe that RedPoint customers are leading innovators in this field. They embrace data as the jet fuel that propels their marketing and customer engagement engines. They also use it to TRANSCEND the limitations of channel silos, to reduce the friction of fractured non-linear customer journeys, and to excel at engagement in real-time, at scale.

RedPoint customers and industry leaders will take center stage with a wide range of informative presentations and training sessions to share how RedPoint solutions are solving real-world challenges by creating a unified customer profile and helping organizations manage increasingly omnichannel customer journeys with a single point of control over data, decisions, and interactions.

RedPoint customers who will be at TRANSCEND to share how they’ve taken customer engagement to the next level include: Lovesac, Lucerna Health, GoDaddy, Xanterra Travel Collection, Keurig Dr Pepper and many more. These customers will share lessons learned about how they’ve used RedPoint solutions to create and implement a host of transformational customer experiences, including a buy online, pick-up in-store (BOPIS) strategy, an omnichannel interactive showroom experience, a real-time personalized recommendation engine, and more. Sponsors like AmberLeaf, LiveRamp, and PossibleNOW will also be on-hand to share their success stories.

The future of martech will be well represented with a keynote by RedPoint CTO George Corugedo, on how AI and machine learning are humanizing the customer experience. RedPoint Senior Product Marketing Manager Steve Zisk will also lead an in-depth session on the importance of trust and diversity for customer data that will showcase the role of a customer data platform in engaging with the digitally connected customer.

Product and industry subject matter experts will be available during the conference in sessions and at the Tech Pavilion for one-on-one assistance and education on how to optimize RedPoint solutions, including RedPoint Interaction™, RedPoint Data Management™, RedPoint AI Studio™ and the RedPoint Customer Engagement Hub™.

There will also be plenty of time for networking at the Sponsor Showcase and an evening off-site. You don’t want to miss out on this opportunity to transform how you’re engaging with your customers. Attend TRANSCEND19 and come away with new knowledge for how to deliver personalized customer experiences that will leave your competition in the dust. Register for TRANSCEND19 today. You and your customers will be glad you did.

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John Nash
John Nash

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.