In the classic linear customer journey, consumers were willing to accept whatever pace companies wanted to give them. That time has passed … giving way to our current age, where immediacy rules the day and if you don’t react to customer needs with contextual and helpful information, they jump ship to one of your competitors. Real-time marketing is a strategy and class of technologies meant to help address this need.
But real-time marketing goes well beyond social “newsjacking” such as Oreo’s famous “You can still dunk in the dark” campaign or Tide’s Dressgate campaign. Real-time marketing needs to take into account speed and agility, data-driven personalization, and cross-channel optimization.
RedPoint has been laser focused on real-time interaction management, and I’m excited to announce the latest version of RedPoint Interaction™, part of the RedPoint Convergent Marketing Platform™, which will help you meet customer expectations in our new age of immediacy.
The key highlights in RedPoint Interaction include:
Real-Time Interaction Management
Enhanced Channel Support
Operational Performance Improvements
This marks the first in a series of real-time focused updates to the RedPoint Convergent Marketing Platform. We are confident that these unique capabilities will help marketers take control of their data and drive real-time customer engagement strategies in our new age of immediacy.