The power has shifted from brands to consumers. Where broad-based marketing campaigns once drove substantial revenues, the reality is that the modern consumer wants an individualized experience with each brand they interact with. If brands don’t achieve this goal of providing a personalized series of interactions, then their customers are just as likely to do business with competitors.
This means that personalization has become increasingly profitable for the modern brand. Just how profitable? That is the subject of our infographic below, which showcases exactly how much of a revenue increase brands can expect from personalizing the customer experience.