The modern customer data management landscape is a complicated one. Customers provide a veritable flood of data – 2.5 exabytes are created every day at last count – and data-driven marketers need to ingest, cleanse, and manage that information. It’s a challenging situation to be in, especially when consumers want brands to individualize offers and interactions in real time. Identity resolution is a key facet of meeting this expectation, so any solution that can help with that aim is enormously useful in a hyper-competitive age.
This is why I’m happy to announce RedPoint Global’s rollout of RedPoint Data Management™ 8.1, an update to the customer data platform within the RedPoint Customer Engagement Hub™. The RedPoint Customer Data Platform™ taps into any data sources – structured or unstructured – while resolving anonymous to known customer identities using the most advanced probabilistic and heuristic matching algorithms available in the market today. This advanced technology is how our customer engagement hub is able to provide a single point of control for your data to help deliver seamless, hyper-personalized interactions.
With the latest update to RedPoint Data Management, organizations gain new options for their data environment, including enhancements to their ability to build their own tools with our Java SDK, as well as seek out elements of structured data such as a telephone number within blocks of unstructured text. These updates will empower RedPoint customers with enhanced data normalization and validation capabilities, which ultimately streamlines the creation of the golden record.
The major features of this new release include:
Data Environment Related Items
Macros and Operating Systems
User Experience and Supportability
The latest updates to RedPoint Data Management allow brands to better resolve customer identities across engagement touchpoints while also enhancing the internal user experience. Providing more choice and easier, faster change will make RedPoint customers more competitive in the long term, especially as the pace of technology change in the marketplace continues to increase.