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Definition of the Week: Marketing Automation

RedPoint | February 16, 2016

Marketing automation helps create richer customer experiences and is a critical component of an effective, customer-obsessed lead generation strategy. B2B and B2C organizations rely on marketing automation to automate repetitive marketing tasks and serve as the hub for managing various parts of the customer journey. Effective marketing automation strategies increase operational efficiencies and help grow revenue at an accelerated rate.

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