Definition of the Week: Golden Record

RedPoint | February 2, 2016

In marketing, the Golden Record is a record that combines meaningful, reliable data from multiple systems into a single, best record. It is the “ideal” of what a record can and should be and as such, it stands as the “truth”.  The Golden Record is more accurate and more complete than the data from any single source. Sometimes the Golden Record enables the 360-degree customer view.

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