The business world is increasingly data-driven, with more organizations realizing the need to make a concerted investment in data management so they can better understand their customers and engage more effectively to drive increased revenue and corporate longevity. But while organizations large and small understand the need for advanced data management functionality, few really fathom the critical components required for a truly modern data architecture.
Understanding these components is necessary for long-term success with data-driven marketing because the alternative is a data management solution that fails to achieve desired outcomes. As we see it here at RedPoint, a modern data architecture has five critical components:
In the data-driven business world, it’s absolutely critical that your organization has the right solution in place. A modern data architecture that contains the five critical components above is adaptable, future-focused, and will be useful for years to come. You owe it to your organization to take the time and think critically about the data management solution you either have in place now or plan to put in place and determine whether it has the right combination of factors for your long-term success.