The amount of data produced annually worldwide will hit 163 zettabytes by 2025. IDC, which made this prediction, says that data creation will shift from entertainment content to productivity-driven and embedded data – a fact that will only increase the challenges that most organizations face in terms of incomplete and inconsistent versions of customer data across sales, marketing, customer service, and other business functions and systems.
That pace of change is why I’m happy to announce that RedPoint Global is rolling out RedPoint Data Management™ 8.0, a major release of the data management solution within the RedPoint Customer Data Platform™. With our newest technology, organizations can harness data from any and all of their sources of customer information to create a unified customer profile in real time, all in an expanded open garden environment.
Major features of this new release include:
With the latest updates to RedPoint Data Management, we’re enabling brands to be more competitive and responsive, while having greater choice in their data environments. These updates will also enable RedPoint customers to remain flexible in future technology deployments and retain their edge as changes cascade through the data management landscape.