Author: Wendy White

Wendy is a Senior Product Marketing Manager at Redpoint Global. She is a skilled digital marketing strategist, a tireless evangelist for marketing relevance and has guided dozens of F500 brands to become omnichannel enterprises. Wendy has extensive industry experience in hospitality, retail, media, and technology. Prior to Redpoint Global, Wendy was a Strategy Principal with the Strategic Services Division at Acxiom.

by Wendy White | December 19, 2019

Supercharge Digital Advertising Measurement with Anonymous CDP Environment

Attribution and measurement of display advertising is a tricky business. Traditional metrics like click-through rates (CTR) and cost-per-click (CPC) are passé to a new breed…

by Wendy White | November 22, 2019

Beyond the Martech Stack: How a Center of Excellence Drives Competitive Advantage

A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to optimize customer experience, among other objectives.…

by Wendy White | November 14, 2019

Advanced Personalization: Complex Yes, Complicated No

Consumers increasingly demand personalized experiences across all channels, and will look elsewhere if a brand fails to deliver. In the recent Harris Poll survey commissioned…

by Wendy White | September 25, 2019

Master Personalization Capabilities Across Anonymous Touchpoints

Today’s online-savvy, continuously connected consumer demands a personalized customer experience (CX) in every channel, and brands have – for the most part – willingly obliged…

by Wendy White | August 29, 2019

Combat Message Fatigue with Personalization

This year marks a watershed moment in the history of digital advertising. According to eMarketer, digital ad spend is estimated to surpass traditional ad spend…

by Wendy White | August 19, 2019

Getting Started with Personalization: Include “Unknown” Visitors for Website Personalization

Thirty-seven percent of consumers in a Harris Poll survey commissioned by Redpoint said that they will no longer do business with a company that fails…

by Wendy White | July 18, 2019

Xanterra, Redpoint, and Microsoft: “A Piece of Magic”

Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and hospitality company with a diverse…

by Wendy White | July 8, 2019

How to Future-Proof Your Omnichannel Approach

“Hors catégorie” is a French bicycling term used to describe mountain climbs that are “beyond categorization”, reserved for difficult climbs with extreme twists, turns, and…

by Wendy White | July 2, 2019

Christmas in July: The 2019 Holiday Season Begins Now

It is never too early for retailers to start thinking about the holiday shopping season. While retail marketers will join their fellow Americans this week…