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Author: Wendy White

Wendy is a Senior Product Marketing Manager at RedPoint Global. She is a skilled digital marketing strategist, a tireless evangelist for marketing relevance and has guided dozens of F500 brands to become omnichannel enterprises. Wendy has extensive industry experience in hospitality, retail, media, and technology. Prior to RedPoint Global, Wendy was a Strategy Principal with the Strategic Services Division at Acxiom.

by Wendy White | August 29, 2019

Combat Message Fatigue with Personalization

This year marks a watershed moment in the history of digital advertising. According to eMarketer, digital ad spend is estimated to surpass traditional ad spend…

by Wendy White | August 19, 2019

Getting Started with Personalization: Include “Unknown” Visitors for Website Personalization

Thirty-seven percent of consumers in a Harris Poll survey commissioned by RedPoint said that they will no longer do business with a company that fails…

by Wendy White | July 18, 2019

Xanterra, RedPoint, and Microsoft: “A Piece of Magic”

Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and hospitality company with a diverse…

by Wendy White | July 8, 2019

How to Future-Proof Your Omnichannel Approach

“Hors catégorie” is a French bicycling term used to describe mountain climbs that are “beyond categorization”, reserved for difficult climbs with extreme twists, turns, and…

by Wendy White | July 2, 2019

Christmas in July: The 2019 Holiday Season Begins Now

It is never too early for retailers to start thinking about the holiday shopping season. While retail marketers will join their fellow Americans this week…

by Wendy White | June 20, 2019

What Does Real Time Mean to You?

The definition of real time in the context of marketing varies by use case. For a retailer implementing a buy online, pick up in-store (BOPIS)…

by Wendy White | June 5, 2019

Introducing the RedPoint Digital Acquisition Platform

The traditional approach to advertising is broken and it risks damaging your brand. Programmatic ad fatigue and ineffective ad networks have led some brands to…

by Wendy White | May 22, 2019

What is Customer Centricity?

What is customer centricity and why is it important? Customer centricity is a strategic approach to customer experience, leveraging data to provide highly relevant experiences…

by Wendy White | May 3, 2019

Leveraging Customer Profiles to Increase Engagement

Customer experience is a competitive advantage for brands who can deliver highly relevant, hyper-personalized journeys to individual consumers. Customer profiling is the method marketers have…