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Author: Wendy White

Wendy is a Senior Product Marketing Manager at RedPoint Global. She is a skilled digital marketing strategist, a tireless evangelist for marketing relevance and has guided dozens of F500 brands to become omnichannel enterprises. Wendy has extensive industry experience in hospitality, retail, media, and technology. Prior to RedPoint Global, Wendy was a Strategy Principal with the Strategic Services Division at Acxiom.

by Wendy White | July 18, 2019

Xanterra, RedPoint, and Microsoft: “A Piece of Magic”

Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and hospitality company with a diverse…

by Wendy White | July 8, 2019

How to Future-Proof Your Omnichannel Approach

“Hors catégorie” is a French bicycling term used to describe mountain climbs that are “beyond categorization”, reserved for difficult climbs with extreme twists, turns, and…

by Wendy White | June 20, 2019

What Does Real Time Mean to You?

The definition of real time in the context of marketing varies by use case. For a retailer implementing a buy online, pick up in-store (BOPIS)…