
Here’s How Location-Based Marketing Can Enhance a Personalized Customer Experience (CX)
You walk by a storefront and immediately receive a flash sale notification on a product you’ve had your eye on. On vacatio...
TJ Prebil is the Senior Director of Product Marketing at Redpoint. He and his team oversee messaging and positioning tasks related to Redpoint's customer optimization and engagement solutions. Connect with TJ on LinkedIn https://linkedin.com/in/tjprebil and Twitter https://twitter.com/tjprebil.
You walk by a storefront and immediately receive a flash sale notification on a product you’ve had your eye on. On vacatio...
A phantom holding penalty, a slip-and-slide field and a high ankle sprain are the big on-field trending topics after Kansa...
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...
Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
An upside-down 50 Cent during the halftime show, Eminem taking a knee, and an at-best dubious holding call against the Ben...
As digital-first customer journeys that combine both physical and digital touchpoints become routine, the concept of clien...
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