
Segment of One: Fact vs. Fiction
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
TJ Prebil is the Senior Director of Product Marketing at Redpoint. He and his team oversee messaging and positioning tasks related to Redpoint's customer optimization and engagement solutions. Connect with TJ on LinkedIn https://linkedin.com/in/tjprebil and Twitter https://twitter.com/tjprebil.
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
An upside-down 50 Cent during the halftime show, Eminem taking a knee, and an at-best dubious holding call against the Ben...
As digital-first customer journeys that combine both physical and digital touchpoints become routine, the concept of clien...
I finally decided to install smart thermostats in my house when I received a heating bill last winter that cost more than ...
Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...
Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...
For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...
Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With d...
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