Author: TJ Prebil

TJ Prebil is the Senior Director of Product Marketing at Redpoint. He and his team oversee messaging and positioning tasks related to Redpoint's customer optimization and engagement solutions. Connect with TJ on LinkedIn and Twitter

by TJ Prebil | March 13, 2020

Cadence of the Customer and the Corner Store Experience

Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s black describes some marketers’…

by TJ Prebil | February 25, 2020

Align MarTech and AdTech to Avoid Over-Targeting and Supercharge Personalization

Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are defined at a set moment in time. From…

by TJ Prebil | February 4, 2020

Personalization Scores A Big Hit in Super Bowl LIV Commercials

Three consecutive touchdown drives to overcome a 10-point deficit in the fourth quarter propelled the Chiefs to their first Super Bowl win in 50 years…

by TJ Prebil | January 20, 2020

Clear the Hurdles for a Personalized Customer Experience

Providing a hyper-personalized experience for the always-on, continuously connected consumer across the complete customer lifecycle is the holy grail for a modern marketer. But a…