Changing Customer Behaviors Open New DTC Doors
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
TJ Prebil
TJ Prebil is the Senior Director of Product Marketing at Redpoint. He and his team oversee messaging and positioning tasks related to Redpoint's customer optimization and engagement solutions. Connect with TJ on LinkedIn https://linkedin.com/in/tjprebil and Twitter https://twitter.com/tjprebil.
What is Behavioral Marketing?
What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...
Customer Data Insights and the Single Customer View
What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...
Multichannel vs. Omnichannel Marketing and Keeping up with a Customer Journey
What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in...
Augment Customer Segmentation with a Personalized CX
What is customer segmentation? Customer segmentation is broadly defined as the process of dividing customers into groups b...
Customer Loyalty and an Emotional Connection for the New Reality
Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upende...
Limitless Data Integration Unlocks a Superior Customer Experience
Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...
Satisfy the Customer Expectation for a Personalized Experience with Intelligent Orchestration
What is intelligent orchestration? Intelligent orchestration is the consistent delivery of relevant, contextually awar...
Adapt to Rapid Consumer Change with a SaaS Delivery Option CDP
A recent Merkle report highlighted the urgent need for brands to provide a superior customer experience. According to the ...
Cadence of the Customer and the Corner Store Experience
Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s blac...
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