Segmentation is Evolving, But Data-Driven Insights are Here to Stay
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
TJ Prebil
TJ Prebil is the Senior Director of Product Marketing at Redpoint. He and his team oversee messaging and positioning tasks related to Redpoint's customer optimization and engagement solutions. Connect with TJ on LinkedIn https://linkedin.com/in/tjprebil and Twitter https://twitter.com/tjprebil.
Triggered Actions and an Enhanced CX: Relevance Throughout a Customer Journey
From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...
For a Superior CX, Elevate Preference & Consent Management
Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...
Segment of One: Fact vs. Fiction
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
What is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
Super Bowl Ads Bet Big on Understanding the Customer
An upside-down 50 Cent during the halftime show, Eminem taking a knee, and an at-best dubious holding call against the Ben...
Old vs. New: Updating the Clienteling Concept for an Omnichannel CX World
As digital-first customer journeys that combine both physical and digital touchpoints become routine, the concept of clien...
Container Orchestration Platforms Heat Up: Eliminate Common Customer Pain Points
I finally decided to install smart thermostats in my house when I received a heating bill last winter that cost more than ...
Here’s Why Householding Matters for a Seamless Customer Experience (CX)
Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...
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