Segment of One: Fact vs. Fiction
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
TJ Prebil
TJ Prebil is the Senior Director of Product Marketing at Redpoint. He and his team oversee messaging and positioning tasks related to Redpoint's customer optimization and engagement solutions. Connect with TJ on LinkedIn https://linkedin.com/in/tjprebil and Twitter https://twitter.com/tjprebil.
What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
What is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
Super Bowl Ads Bet Big on Understanding the Customer
An upside-down 50 Cent during the halftime show, Eminem taking a knee, and an at-best dubious holding call against the Ben...
Old vs. New: Updating the Clienteling Concept for an Omnichannel CX World
As digital-first customer journeys that combine both physical and digital touchpoints become routine, the concept of clien...
Container Orchestration Platforms Heat Up: Eliminate Common Customer Pain Points
I finally decided to install smart thermostats in my house when I received a heating bill last winter that cost more than ...
Here’s Why Householding Matters for a Seamless Customer Experience (CX)
Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...
Redpoint Global Product Updates: Reduced Complexity, Ease of Use Highlight New Release’s Intelligent Orchestration & AML Capabilities
Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...
Combat Attrition with Automated Machine Learning (AML)
For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...
For CPG Companies, DTC Inroads Start with Brand Promise
Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With d...
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