TJ Prebil

You walk by a storefront and immediately receive a flash sale notification on a product you’ve had your eye on. On vacatio...

A phantom holding penalty, a slip-and-slide field and a high ankle sprain are the big on-field trending topics after Kansa...

In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...

A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...

In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...

From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...

Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...

A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...

What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...

What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...

An upside-down 50 Cent during the halftime show, Eminem taking a knee, and an at-best dubious holding call against the Ben...

As digital-first customer journeys that combine both physical and digital touchpoints become routine, the concept of clien...