Here’s Why Householding Matters for a Seamless Customer Experience (CX)
Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...
TJ Prebil
TJ Prebil is the Senior Director of Product Marketing at Redpoint. He and his team oversee messaging and positioning tasks related to Redpoint's customer optimization and engagement solutions. Connect with TJ on LinkedIn https://linkedin.com/in/tjprebil and Twitter https://twitter.com/tjprebil.
Redpoint Global Product Updates: Reduced Complexity, Ease of Use Highlight New Release’s Intelligent Orchestration & AML Capabilities
Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...
Combat Attrition with Automated Machine Learning (AML)
For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...
For CPG Companies, DTC Inroads Start with Brand Promise
Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With d...
Hit a Personalization Home Run with a Five-Tool Solution
With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...
Retention Marketing for the Digital-First Customer: Make an Impression with a Golden Record
The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...
A New Playbook: Super Bowl Ads Go Deep on Empathy and Rising Above
The highly anticipated scoring onslaught between Tom Brady and Patrick Mahomes in Super Bowl LV never really materialized,...
Crocodile Tears: Do Not Lament the “Extinction” of the Third-Party Cookie
In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...
Dynamic Offer Management Can Be Customer-Centric: Here’s How
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...
Changing Customer Behaviors Open New DTC Doors
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
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