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Author: Stephanie Ventura

Stephanie is a marketing professional with a passion for content. As a senior content marketing manager, she is responsible for spreading the RedPoint Global message far and wide. Stephanie holds a bachelor’s from Emmanuel College and a master’s from Emerson College. When she’s not writing about customer data and marketing strategies, you can find her at the nearest barre studio or planning her next trip to Europe.

by Stephanie Ventura | May 22, 2019

What is Customer Centricity?

What is customer centricity and why is it important? Customer centricity is a strategic approach to customer experience, leveraging data to provide highly relevant experiences…

by Stephanie Ventura | May 3, 2019

Leveraging Customer Profiles to Increase Engagement

Customer experience is a competitive advantage for brands who can deliver highly relevant, hyper-personalized journeys to individual consumers. Customer profiling is the method marketers have…

by Stephanie Ventura | April 1, 2019

What is Real-Time Interaction Management (RTIM)?

Real-time interaction management (RTIM) plays a critical role throughout the entire customer lifecycle. As hyper-personalized experiences become table stakes, brands must rise to meet customer…

by Stephanie Ventura | November 26, 2018

One Point of Control, Many Benefits

The typical company has an array of disconnected technologies that serve specific functions, but rarely serve the greater good of the organization to the full…

by Stephanie Ventura | November 5, 2018

Personalization in Banking: The Consumer Perspective

Consumers demand personalized experiences from their banks. The personalization engines pioneered by the likes of Amazon and other e-commerce brands to deliver contextually relevant experiences…

by Stephanie Ventura | October 29, 2018

Art of the Possible – The Role Data Can Play in Unlocking Marketing Creativity

According to Astro Teller, head of moonshots for Google X, “It is a lot easier to hit a 10x number improvement than a 10% improvement.”…

by Stephanie Ventura | August 30, 2018

Four Hurdles Impeding Your Omnichannel Success

Every marketer strives to provide customers with a seamless experience across each retail touchpoint. Consumers expect that from brands, but what they experience often falls short. We…

by Stephanie Ventura | July 31, 2018

Banks Need to Unify Their Customer Data for Omnichannel Success

Traditional banks and credit unions are uniquely positioned to adopt an omnichannel marketing strategy. Much like retailers, banks already have a strong physical footprint and…

by Stephanie Ventura | July 19, 2018

What Is Customer Churn? (And How to Prevent It)

It’s an acknowledged fact that loyal customers spend more money. One recent study found that customers spend 67 percent more in months 31 to 36…