Author: RedPoint Global

by RedPoint Global | November 28, 2017

Data Is Fundamental to a Personalized Customer Engagement Strategy

Brand marketers have long relied on creativity, emotional appeal, and data to build engagement strategies that target key audience segments through various channels. But with…

by RedPoint Global | November 21, 2017

Inspiration Abounded at the RedPoint Customer Conference

The inaugural RedPoint Global Customer Conference with an energized, sold-out crowd of attendees sped by way too quickly. Participants packed the Hilton Back Bay hotel…

by RedPoint Global | October 11, 2017

How Martech and Ad Tech Bridge Customer Insights Across the Lifecycle

Traditional advertising is broken. Programmatic strategies that used to work no longer bear fruit and, if anything, run the risk of damaging your brand. Look…

by RedPoint Global | October 3, 2017

Learn from WGBH and Monro Muffler Brake at the RedPoint Customer Conference

Many marketers face similar barriers to engaging the omnichannel customer. Because the challenges are so similar – technical obstacles, organizational concerns, and so on –…

by RedPoint Global | September 27, 2017

The Rise of Zero Segment Marketing

Personalizing the customer experience is every marketer’s goal. And with good reason: McKinsey recently found that a high-impact recommendation conveying a relevant message is up…

by RedPoint Global | September 19, 2017

Futureproof Your Customer Engagement at the RedPoint Customer Conference

The customer engagement technology landscape is in constant flux. New solutions arise regularly, bedeviling marketers’ efforts to deploy an effective infrastructure. No one understands this…

by RedPoint Global | August 29, 2017

Inaugural RedPoint Customer Conference Kicks Off October 19

On October 19th and 20th in Boston’s historic Back Bay, RedPoint will bring together marketing innovators from across the globe to share their stories and…

by RedPoint Global | August 14, 2017

Real-Time Omnichannel Engagement Is the Future of Retail

The business model of traditional brick-and-mortar retailers is optimized for an earlier age, when consumers were limited to a handful of options. That’s not tenable…

by RedPoint Global | July 4, 2017

Happy Independence Day from RedPoint Global

This week is the Fourth of July, and to celebrate the RedPoint Global team is taking the week off from blogging. We wanted to wish…