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Author: Patrick Tripp

Patrick is vice president of product strategy for the Customer Engagement Hub at RedPoint Global, where he leverages over 20 years of experience in technology, consulting, and marketing. Patrick is an expert in cross-channel marketing and real-time interaction management, and is a frequent speaker at industry events. He is a certified product manager and holds an MBA from Boston University. Connect with Patrick on LinkedIn and Twitter.

by Patrick Tripp | February 5, 2019

Super Bowl Commercial Scorecard: Which Brands Scored a Touchdown

Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While…

by Patrick Tripp | January 29, 2019

Top Takeaways from the NRF Big Show 2019

In hindsight, a poor customer experience I had during the holidays with a big box retailer before NRF 2019 Retail’s Big Show was somewhat serendipitous,…

by Patrick Tripp | January 23, 2019

If Your CX Strategy Doesn’t Include BOPIS, You’re Doing it Wrong

If you are a typical retail consumer, you’ve likely bought an item online and picked it up at a store sometime in the past year.…

by Patrick Tripp | December 17, 2018

Exploring Innovations to Personalize the Customer Retail Experience: NRF 2019

One analysis of this year’s holiday shopping encapsulates why it’s so important for retailers to engage the omnichannel consumer with personalized content and offers. According…

by Patrick Tripp | November 29, 2018

The Role of Collaboration in a Human Approach to AI

There is a palpable anxiety among marketing professionals wary that advanced technologies are coming for their jobs. Artificial Intelligence (AI) and machine learning, in their…

by Patrick Tripp | November 19, 2018

Retailers: This Holiday Season Focus on Actions Not Offers

Thanksgiving week is already here, and if you are like most Americans that means two things: food, and the beginning of holiday shopping. According to…

by Patrick Tripp | November 15, 2018

Why Data Scientists Should Care About Customer Experience

Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer…

by Patrick Tripp | October 23, 2018

Introducing the Next Generation of the RedPoint Customer Engagement Hub

The customer experience is a primary success factor in today’s business. We all know that 86% of consumers will pay more for a better customer…

by Patrick Tripp | October 11, 2018

The Power of Customer Journey Design

The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to making a purchase. Today’s customer…