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Author: Patrick Tripp

Patrick is vice president of product strategy for the Customer Engagement Hub at RedPoint Global, where he leverages over 20 years of experience in technology, consulting, and marketing. Patrick is an expert in cross-channel marketing and real-time interaction management, and is a frequent speaker at industry events. He is a certified product manager and holds an MBA from Boston University. Connect with Patrick on LinkedIn and Twitter.

by Patrick Tripp | April 16, 2019

RedPoint Customers Tell Their Omnichannel Stories at TRANSCEND19

The omnichannel customer experience was front and center during TRANSCEND19, RedPoint Global’s second customer conference, held April 4-5 at the Seaport Hotel in Boston. Speakers…

by Patrick Tripp | March 19, 2019

Retail is Evolving at an Accelerated Pace – So Should Your Marketing Strategy

Amazon, long a pioneer in the personalization of the consumer digital experience, is cementing a new reputation as a serious player in the physical retail…

by Patrick Tripp | February 28, 2019

Clienteling and the Personalized In-Store Experience

One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key pillar of the next-generation…

by Patrick Tripp | February 5, 2019

Super Bowl Commercial Scorecard: Which Brands Scored a Touchdown

Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While…

by Patrick Tripp | January 29, 2019

Top Takeaways from the NRF Big Show 2019

In hindsight, a poor customer experience I had during the holidays with a big box retailer before NRF 2019 Retail’s Big Show was somewhat serendipitous,…

by Patrick Tripp | January 23, 2019

If Your CX Strategy Doesn’t Include BOPIS, You’re Doing it Wrong

If you are a typical retail consumer, you’ve likely bought an item online and picked it up at a store sometime in the past year.…

by Patrick Tripp | December 17, 2018

Exploring Innovations to Personalize the Customer Retail Experience: NRF 2019

One analysis of this year’s holiday shopping encapsulates why it’s so important for retailers to engage the omnichannel consumer with personalized content and offers. According…

by Patrick Tripp | November 29, 2018

The Role of Collaboration in a Human Approach to AI

There is a palpable anxiety among marketing professionals wary that advanced technologies are coming for their jobs. Artificial Intelligence (AI) and machine learning, in their…

by Patrick Tripp | November 19, 2018

Retailers: This Holiday Season Focus on Actions Not Offers

Thanksgiving week is already here, and if you are like most Americans that means two things: food, and the beginning of holiday shopping. According to…