Author: Patrick Tripp

Patrick is vice president of product strategy for the Customer Engagement Hub at RedPoint Global, where he leverages 18 years of experience in technology, consulting, and marketing. Patrick is an expert on cross-channel marketing and real-time interaction management, and is a frequent speaker at industry events. He is a certified product manager and holds an MBA from Boston University. Connect with Patrick on LinkedIn and Twitter.

by Patrick Tripp | June 12, 2018

RedPoint Global Positioned in the Gartner 2018 Magic Quadrant for Multichannel Marketing Hubs

We’re excited to announce that RedPoint Global was recently positioned the highest for ability to execute among niche players* in the Gartner 2018 Magic Quadrant…

by Patrick Tripp | May 22, 2018

Getting Personalization Right in Omnichannel Retail

The personalization tactics that retailers have traditionally used need to change. Consumers expect a more individualized retail experience than in years past and feel that…

by Patrick Tripp | May 2, 2018

New RedPoint Capabilities Embrace the Open Garden Approach to Marketing

The marketing technology world is going to remain fragmented for some time. To understand why, one doesn’t need to look further than Scott Brinker’s 2018…

by Patrick Tripp | March 27, 2018

How Can Marketers Streamline Their GDPR Compliance Efforts?

The impact of the European Union’s General Data Protection Regulation (GDPR) has been felt worldwide. Its stated goal of providing greater control over personal data…

by Patrick Tripp | March 6, 2018

Retailers: Take Back Control of Your Omnichannel Campaigns

In the age of the customer, the expectation for retailers to deliver consistent online and offline experiences is extremely high. Customers don’t care if building…

by Patrick Tripp | February 8, 2018

The “Super Bowl” of Personalized Marketing

Super Bowl LII was host to a number of innovative advertising campaigns. From Tide “taking over” other ads with the help of Stranger Things actor…

by Patrick Tripp | January 17, 2018

What Is an Omnichannel Customer Engagement Strategy?

The customer experience has shifted dramatically. Twenty years ago, customers interacted with brands through a small handful of channels: mass-market advertising like billboards or TV…

by Patrick Tripp | December 19, 2017

9 Predictions for Marketing Technology in 2018

The marketing world and the technology that supports it are in a constant state of flux. Solutions and techniques appear and fade away rapidly, customer…

by Patrick Tripp | December 14, 2017

4 Steps Towards Real-Time Customer Engagement: Stretch, Walk, Jog, Run

Success with real-time customer engagement doesn’t happen overnight. It’s a journey, with four clear phases. Understanding these phases helps you become more focused and strategic…