Author: Patrick Tripp

Patrick is vice president of product strategy for the Customer Engagement Hub at RedPoint Global, where he leverages 18 years of experience in technology, consulting, and marketing. Patrick is an expert on cross-channel marketing and real-time interaction management, and is a frequent speaker at industry events. He is a certified product manager and holds an MBA from Boston University. Connect with Patrick on LinkedIn and Twitter.

by Patrick Tripp | October 11, 2018

The Power of Customer Journey Design

The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to making a purchase. Today’s customer…

by Patrick Tripp | September 20, 2018

A New Way for Marketers to Leverage Data for Omnichannel Marketing

As the world is increasingly becoming digitally connected and consumers generate quintillion bytes a day through their online behaviors, marketers now seek a holistic view…

by Patrick Tripp | August 22, 2018

RedPoint Global Cited in the Gartner 2018 Hype Cycle for Digital Marketing and Advertising

The digital marketing and advertising world has gone through a substantial amount of changes in the past few years. Between new technologies and new ways…

by Patrick Tripp | August 9, 2018

Humanizing the Experience with a Single Customer View

For at least the last decade, marketers across industries have strived to pull together a 360-degree view, or single customer view, that collects insights on…

by Patrick Tripp | July 24, 2018

Now GDPR Has Launched – What Do You Need to Do?

At the end of the movie Finding Nemo, Gil and the Tank Gang manage to escape from the dentist’s office in Sydney when he decides…

by Patrick Tripp | July 17, 2018

How Does Better Identity Resolution Help Banks Deliver a World-Class Customer Experience?

Banks face more competition from more directions than ever, with their toughest opponents often newcomers focused relentlessly on a digital customer experience. These newcomers also…

by Patrick Tripp | June 12, 2018

RedPoint Global Positioned in the Gartner 2018 Magic Quadrant for Multichannel Marketing Hubs

We’re excited to announce that RedPoint Global was recently positioned the highest for ability to execute among niche players* in the Gartner 2018 Magic Quadrant…

by Patrick Tripp | May 22, 2018

Getting Personalization Right in Omnichannel Retail

The personalization tactics that retailers have traditionally used need to change. Consumers expect a more individualized retail experience than in years past and feel that…

by Patrick Tripp | May 2, 2018

New RedPoint Capabilities Embrace the Open Garden Approach to Marketing

The marketing technology world is going to remain fragmented for some time. To understand why, one doesn’t need to look further than Scott Brinker’s 2018…