Chat with us, powered by LiveChat

Author: Patrick Tripp

Patrick is vice president of product strategy for the Customer Engagement Hub at RedPoint Global, where he leverages over 20 years of experience in technology, consulting, and marketing. Patrick is an expert in cross-channel marketing and real-time interaction management, and is a frequent speaker at industry events. He is a certified product manager and holds an MBA from Boston University. Connect with Patrick on LinkedIn and Twitter.

by Patrick Tripp | June 5, 2019

Introducing the RedPoint Digital Acquisition Platform

The traditional approach to advertising is broken and it risks damaging your brand. Programmatic ad fatigue and ineffective ad networks have led some brands to…

by Patrick Tripp | May 30, 2019

Beyond the Hype: Put the Power of AI into the Hands of Marketers

Roughly 750 retail marketing executives and industry experts will descend on Chicago June 5 for the Customer Relationship Management Conference (CRMC), one of the premier…

by Patrick Tripp | May 16, 2019

Omnichannel Efficiency Drives Latest Customer Engagement Hub Release

Modern marketers do not have the luxury or patience to re-design or re-purpose channel-specific engagement strategies, not if they wish to keep pace with the…

by Patrick Tripp | April 30, 2019

RedPoint Moves Up to the Challengers Quadrant in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Consumers expect great experiences, regardless of how complex they are for brands to deliver. We are seeing increasing sophistication in our customers, focused on ensuring…

by Patrick Tripp | April 16, 2019

RedPoint Customers Tell Their Omnichannel Stories at TRANSCEND19

The omnichannel customer experience was front and center during TRANSCEND19, RedPoint Global’s second customer conference, held April 4-5 at the Seaport Hotel in Boston. Speakers…

by Patrick Tripp | March 19, 2019

Retail is Evolving at an Accelerated Pace – So Should Your Marketing Strategy

Amazon, long a pioneer in the personalization of the consumer digital experience, is cementing a new reputation as a serious player in the physical retail…

by Patrick Tripp | February 28, 2019

Clienteling and the Personalized In-Store Experience

One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key pillar of the next-generation…

by Patrick Tripp | February 5, 2019

Super Bowl Commercial Scorecard: Which Brands Scored a Touchdown

Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While…

by Patrick Tripp | January 29, 2019

Top Takeaways from the NRF Big Show 2019

In hindsight, a poor customer experience I had during the holidays with a big box retailer before NRF 2019 Retail’s Big Show was somewhat serendipitous,…