Author: Patrick Tripp

Patrick is vice president of product strategy for the Customer Engagement Hub at RedPoint Global, where he leverages 18 years of experience in technology, consulting, and marketing. Patrick is an expert on cross-channel marketing and real-time interaction management, and is a frequent speaker at industry events. He is a certified product manager and holds an MBA from Boston University. Connect with Patrick on LinkedIn and Twitter.

by Patrick Tripp | January 17, 2018

What Is an Omnichannel Customer Engagement Strategy?

The customer experience has shifted dramatically. Twenty years ago, customers interacted with brands through a small handful of channels: mass-market advertising like billboards or TV…

by Patrick Tripp | December 19, 2017

9 Predictions for Marketing Technology in 2018

The marketing world and the technology that supports it are in a constant state of flux. Solutions and techniques appear and fade away rapidly, customer…

by Patrick Tripp | December 14, 2017

4 Steps Towards Real-Time Customer Engagement: Stretch, Walk, Jog, Run

Success with real-time customer engagement doesn’t happen overnight. It’s a journey, with four clear phases. Understanding these phases helps you become more focused and strategic…

by Patrick Tripp | October 11, 2017

How Martech and Ad Tech Bridge Customer Insights Across the Lifecycle

Traditional advertising is broken. Programmatic strategies that used to work no longer bear fruit and, if anything, run the risk of damaging your brand. Look…

by Patrick Tripp | September 27, 2017

The Rise of Zero Segment Marketing

Personalizing the customer experience is every marketer’s goal. And with good reason: McKinsey recently found that a high-impact recommendation conveying a relevant message is up…

by Patrick Tripp | August 14, 2017

Real-Time Omnichannel Engagement Is the Future of Retail

The business model of traditional brick-and-mortar retailers is optimized for an earlier age, when consumers were limited to a handful of options. That’s not tenable…

by Patrick Tripp | July 17, 2017

A Single View of the Customer Is Essential to Your Success

The modern customer creates a veritable treasure trove of data through dozens of digital and physical touchpoints, all of which can be actioned to craft…

by Patrick Tripp | July 13, 2017

Deliver Dynamic Experiences with the Latest Update to the RedPoint Platform

The modern customer expects a personalized experience. What this means in practice is brands must deliver messaging that considers the consumer’s history and their interests…

by Patrick Tripp | June 21, 2017

How Monro is Transforming Customer Engagement with RedPoint Global

(Photo Credit: Cognistx via Twitter) Automotive service centers need to optimize their customer engagement strategies just like any other retailer. There are some obvious differences…