Author: Patrick Tripp

Patrick is vice president of product strategy for the Customer Engagement Hub at RedPoint Global, where he leverages 18 years of experience in technology, consulting, and marketing. Patrick is an expert on cross-channel marketing and real-time interaction management, and is a frequent speaker at industry events. He is a certified product manager and holds an MBA from Boston University. Connect with Patrick on LinkedIn and Twitter.

by Patrick Tripp | March 27, 2018

How Can Marketers Streamline Their GDPR Compliance Efforts?

The impact of the European Union’s General Data Protection Regulation (GDPR) has been felt worldwide. Its stated goal of providing greater control over personal data…

by Patrick Tripp | March 6, 2018

Retailers: Take Back Control of Your Omnichannel Campaigns

In the age of the customer, the expectation for retailers to deliver consistent online and offline experiences is extremely high. Customers don’t care if building…

by Patrick Tripp | February 8, 2018

The “Super Bowl” of Personalized Marketing

Super Bowl LII was host to a number of innovative advertising campaigns. From Tide “taking over” other ads with the help of Stranger Things actor…

by Patrick Tripp | January 17, 2018

What Is an Omnichannel Customer Engagement Strategy?

The customer experience has shifted dramatically. Twenty years ago, customers interacted with brands through a small handful of channels: mass-market advertising like billboards or TV…

by Patrick Tripp | December 19, 2017

9 Predictions for Marketing Technology in 2018

The marketing world and the technology that supports it are in a constant state of flux. Solutions and techniques appear and fade away rapidly, customer…

by Patrick Tripp | December 14, 2017

4 Steps Towards Real-Time Customer Engagement: Stretch, Walk, Jog, Run

Success with real-time customer engagement doesn’t happen overnight. It’s a journey, with four clear phases. Understanding these phases helps you become more focused and strategic…

by Patrick Tripp | October 11, 2017

How Martech and Ad Tech Bridge Customer Insights Across the Lifecycle

Traditional advertising is broken. Programmatic strategies that used to work no longer bear fruit and, if anything, run the risk of damaging your brand. Look…

by Patrick Tripp | September 27, 2017

The Rise of Zero Segment Marketing

Personalizing the customer experience is every marketer’s goal. And with good reason: McKinsey recently found that a high-impact recommendation conveying a relevant message is up…

by Patrick Tripp | August 14, 2017

Real-Time Omnichannel Engagement Is the Future of Retail

The business model of traditional brick-and-mortar retailers is optimized for an earlier age, when consumers were limited to a handful of options. That’s not tenable…