Author: Kris Tomes

As a senior solution architect for RedPoint Global, Kris Tomes leverages nearly 20 years of business and technology expertise to scope out business requirements and technical designs for RedPoint customers to ensure they solve their data-driven business problems quickly and efficiently.

by Kris Tomes | February 20, 2018

Creating a Unified Customer Profile Should Follow Simple Rules

Editor’s Note: For a refresher on what a unified customer profile is, click here. The idea of a unified customer profile is appealing to the…

by Kris Tomes | December 7, 2017

3 Steps to Take Before Deploying a Customer Data Platform

Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations. Eliminating these silos can power improved…