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Author: John Nash

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.

by John Nash | December 19, 2018

The Future of Customer Experience: 2019 Predictions

As any meteorologist or sportswriter will attest, there’s little upside in the prediction business. You’re expected to be right. If you’re wrong, however, a legion…

by John Nash | December 13, 2018

RedPoint Takes its Customer Conference to New Heights with TRANSCEND19

It’s been just over a year since the inaugural RedPoint Global Customer Conference, and many of the trends and innovations that engaged marketers at that…

by John Nash | December 3, 2018

How to Meet the Connected Customer’s Expectations

The modern customer has upended traditional interactions between brands and consumers. As recently as 10 years ago, brands could emphasize a small handful of channels…

by John Nash | October 16, 2018

Decrease Risk Through A Holistic View of Data

Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…

by John Nash | October 8, 2018

Decrease Costs Through Improved Marketing Operations

Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. They also allow marketers to optimize campaign performance and omnichannel marketing,…

by John Nash | October 1, 2018

Increase Revenue Through Improved Customer Experiences

“We’re customer centric” is little more than an all-too-common refrain today. The reality is that more companies talk about being customer focused than are actually doing…

by John Nash | September 12, 2018

Increase Market Value Through Customer-Led Innovation

Using customer insight to innovate experiences, products, and services is simply good business. A whopping 88 percent of brand representatives polled agree that collaborating with…

by John Nash | August 8, 2018

What Is the Future of Marketing?

The modern marketer is being forced to change the way they work. The effectiveness of traditional tactics has fallen, and customers now demand a personalized…

by John Nash | June 21, 2018

Personalize the Member Experience to Improve Results

The shift to consumer-centric healthcare is forcing healthcare payers and providers to rethink how they engage their members. Retailers, creative partnerships between payers and providers…