Author: Jason McNellis

by Jason McNellis | December 30, 2015

Why did I join RedPoint?

As 2015 draws to a close, a reflection on the largest professional decision I made this year — joining RedPoint Global. Data. Data proliferates in…

by Jason McNellis | December 22, 2015

Enhancing Retail Analytics with a Unified Customer Profile

Today I want to briefly discuss a few ways location intelligence could be used to bolster a unified customer profile. As usual, we have two…