Author: George Corugedo

A former math professor and seasoned technology executive, RedPoint Chief Technology Officer and Co-Founder George Corugedo has more than two decades of business and technical experience. George is responsible for directing the development of the RedPoint Customer Engagement Hub, RedPoint’s leading enterprise customer engagement solution. Connect with George on LinkedIn and Twitter.

by George Corugedo | June 20, 2018

RedPoint Global Named Finalist in Microsoft Partner of the Year Award for Artificial Intelligence

RedPoint Global was recently named a finalist in the artificial intelligence (AI) category for Microsoft’s 2018 Partner of the Year Awards. RedPoint Global was honored…

by George Corugedo | March 5, 2018

What Should You Look for in a Customer Data Platform?

Interest in customer data platforms (CDPs) has exploded in the past five years. With good reason, because CDPs solve perhaps the most pernicious problem facing…

by George Corugedo | February 13, 2018

Rethink Master Data Management for Customer Engagement Success

Master data management (MDM) has gained a poor reputation over the years. This largely stems from traditional MDM projects taking a long time to produce…

by George Corugedo | December 14, 2017

4 Steps Towards Real-Time Customer Engagement: Stretch, Walk, Jog, Run

Success with real-time customer engagement doesn’t happen overnight. It’s a journey, with four clear phases. Understanding these phases helps you become more focused and strategic…

by George Corugedo | December 6, 2017

Are Customer Data Platforms an Engagement Silver Bullet?

The modern customer can appear in any channel at any time. Because consumers can show up anywhere, brands need to have a presence everywhere. More…

by George Corugedo | August 9, 2017

What is Agile Master Data Management?

Master data management (MDM) projects tend to fail. The primary reason is speed; MDM initiatives often move too slowly to be valuable. It’s not uncommon…

by George Corugedo | August 2, 2017

Who Should Be Responsible for Digital Customer Engagement?

Digital technologies have turned the traditional relationship between brands and consumers on its head. No longer can brands be assured of controlling the customer journey…

by George Corugedo | June 1, 2017

Don’t Expect Technology to Solve Your Organizational Problems

Technology has long been viewed as the panacea for what ails the modern marketer, especially when it comes to customer engagement. Want to better manage…

by George Corugedo | March 28, 2017

RedPoint Progresses In Gartner Digital Marketing Hubs Magic Quadrant

The Martech bubble is not going to burst, but it will continue to change and morph. The emergence of digital has brought about a changing…