Author: David Raab
David Raab is the founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. He named the Customer Data Platform category in 2013. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. David also consults with industry vendors on product and business strategy.