Author: David Raab

David Raab is the founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. He named the Customer Data Platform category in 2013. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. David also consults with industry vendors on product and business strategy.

by David Raab | August 14, 2019

The Impact of Real Time on CDP

Is real-time processing a core requirement for Customer Data Platforms? Some customers say yes and some say no; not surprisingly, the answers correlate closely to…

by David Raab | July 31, 2019

What’s Needed to be a RealCDP?

The Customer Data Platform industry continues to grow as more buyers realize that CDPs offer to meet one of their most pressing needs: easy access…