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Author: Carol Wolicki

Carol Wolicki brings more than 25 years of B2B marketing technology experience to her role as RedPoint Global’s VP of Corporate Marketing. In her role at RedPoint, Carol drives branding and awareness activities as well as trade show strategy and customer advocacy. Connect with Carol on LinkedIn and Twitter.

by Carol Wolicki | February 26, 2019

RedPoint Customers TRANSCEND Customer Data Limitations to Excel at Engagement

Brands that listen to their customers know the importance of delivering a personalized customer experience. Survey after survey reveals that a customer will pay more…

by Carol Wolicki | July 12, 2018

Chief Data Officers Can Learn How to Become Today’s Retail Industry Sextants at NRFtech 2018

There’s probably no industry facing more turmoil and change than retail these days. It’s old news that the new ‘storefront’ is web-based and increasingly mobile.…

by Carol Wolicki | February 27, 2018

The Power and Promise of Customer Data Platforms Is Growing Worldwide

French novelist Victor Hugo once wrote that “one resists the invasion of armies; one does not resist the invasion of ideas.” For years, marketers have…

by Carol Wolicki | November 28, 2017

Data Is Fundamental to a Personalized Customer Engagement Strategy

Brand marketers have long relied on creativity, emotional appeal, and data to build engagement strategies that target key audience segments through various channels. But with…

by Carol Wolicki | November 21, 2017

Inspiration Abounded at the RedPoint Customer Conference

The inaugural RedPoint Global Customer Conference with an energized, sold-out crowd of attendees sped by way too quickly. Participants packed the Hilton Back Bay hotel…

by Carol Wolicki | September 19, 2017

Futureproof Your Customer Engagement at the RedPoint Customer Conference

The customer engagement technology landscape is in constant flux. New solutions arise regularly, bedeviling marketers’ efforts to deploy an effective infrastructure. No one understands this…

by Carol Wolicki | August 29, 2017

Inaugural RedPoint Customer Conference Kicks Off October 19

On October 19th and 20th in Boston’s historic Back Bay, RedPoint will bring together marketing innovators from across the globe to share their stories and…

by Carol Wolicki | June 7, 2017

How Retailers Can Increase Customer Loyalty with Contextual Interactions

The retail industry has experienced a seismic shift in the past two decades. Where brick-and-mortar stores were once the only location to buy what customers…

by Carol Wolicki | March 23, 2017

Retailers Need an Omnichannel Approach to Customer Engagement

Consumers use multiple devices to research and purchase everything from cars to clothes to furniture, creating numerous distinct touchpoints with retailers that may all be…