Author: Carol Wolicki

Carol Wolicki brings more than 25 years of B2B marketing technology experience to her role as RedPoint Global’s VP of Corporate Marketing. In her role at RedPoint, Carol drives branding and awareness activities as well as trade show strategy and customer advocacy.

by Carol Wolicki | November 28, 2017

Data Is Fundamental to a Personalized Customer Engagement Strategy

Brand marketers have long relied on creativity, emotional appeal, and data to build engagement strategies that target key audience segments through various channels. But with…

by Carol Wolicki | November 21, 2017

Inspiration Abounded at the RedPoint Customer Conference

The inaugural RedPoint Global Customer Conference with an energized, sold-out crowd of attendees sped by way too quickly. Participants packed the Hilton Back Bay hotel…

by Carol Wolicki | September 19, 2017

Futureproof Your Customer Engagement at the RedPoint Customer Conference

The customer engagement technology landscape is in constant flux. New solutions arise regularly, bedeviling marketers’ efforts to deploy an effective infrastructure. No one understands this…

by Carol Wolicki | August 29, 2017

Inaugural RedPoint Customer Conference Kicks Off October 19

On October 19th and 20th in Boston’s historic Back Bay, RedPoint will bring together marketing innovators from across the globe to share their stories and…

by Carol Wolicki | June 7, 2017

How Retailers Can Increase Customer Loyalty with Contextual Interactions

The retail industry has experienced a seismic shift in the past two decades. Where brick-and-mortar stores were once the only location to buy what customers…

by Carol Wolicki | March 23, 2017

Retailers Need an Omnichannel Approach to Customer Engagement

Consumers use multiple devices to research and purchase everything from cars to clothes to furniture, creating numerous distinct touchpoints with retailers that may all be…

by Carol Wolicki | March 10, 2016

Reflections on partnering with one of the world’s legendary technology leaders to solve one of the world’s biggest banking challenges

The recession of 2007 brought critical scrutiny and fundamental changes to the world’s leading financial institutions. One of the most far-reaching was the set of…

by Carol Wolicki | October 12, 2015

How data can help retailers improve customer engagement

For many retailers, one social media channel is no better or worse than another for augmenting customer engagement. What it comes down to is the…