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Author: Buck Webb

As Vice President of Cloud Solutions for RedPoint Global, Buck Webb brings to bear more than 30 years of professional services experience in business intelligence, data warehousing, marketing and business analytics. At RedPoint, Buck ensures that the company’s technology solutions map to the product strategy for both on-premises and cloud architectures. Connect with Buck on LinkedIn and Twitter.

by Buck Webb | April 18, 2019

What Marketing Clouds Don’t Get About Native CDP Functionality

Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were bringing a product to market.…

by Buck Webb | February 4, 2019

What You Need to Know about Consumer Data Privacy Compliance

The security of personally identifiable information (PII) data is top of mind as individuals become more concerned about their data and how it’s being used.…

by Buck Webb | September 25, 2018

Regional Banks and Credit Unions Are Ready to Compete with the Giants

This week at the ABA Bank Marketing Conference in Baltimore, we’re hearing a lot from growth-oriented banks asking for help providing differentiated customer experiences and…

by Buck Webb | August 1, 2018

How are the Cloud Wars Ramping Up in Retail?

The new form of the marketing stack is shaking up the cloud wars between Google, Amazon, and Microsoft. Google in particular appears to be declaring…

by Buck Webb | July 5, 2018

3 Reasons Customer Data Silos Inevitably Fail

You may be thinking: My data is in purpose-built silos. There’s no way to dismantle them. Fortunately, you don’t need to. Those silos were built…

by Buck Webb | June 26, 2018

10 Questions to Ask Your Customer Data Platform Vendor

Does this sound a bit too familiar? Articles and whitepapers espouse the benefits of a holistic view of the customer. You agree, but your data…

by Buck Webb | May 17, 2018

3 Reasons to Ditch Your Marketing Cloud

The hype surrounding marketing clouds hasn’t entirely faded, but I constantly meet marketers who are disenchanted with the reality. They know exactly what they want…

by Buck Webb | April 19, 2018

Shattering the Myth of the Single-Vendor Marketing Suite

The idea behind a single-vendor marketing suite is a laudable one: unify all your needed technologies into a single toolset with a single login and…

by Buck Webb | February 6, 2018

How Marketing Can Compete in an IoT World

In just the next two years, according to Business Insider Intelligence, 34 billion devices will be connected to the Internet and only 10 billion of…