Author: Buck Webb

As Vice President of Cloud Solutions for RedPoint Global, Buck Webb brings to bear more than 30 years of professional services experience in business intelligence, data warehousing, marketing and business analytics. At RedPoint, Buck ensures that the company’s technology solutions map to the product strategy for both on-premises and cloud architectures. Connect with Buck on LinkedIn and Twitter.

by Buck Webb | August 1, 2018

How are the Cloud Wars Ramping Up in Retail?

The new form of the marketing stack is shaking up the cloud wars between Google, Amazon, and Microsoft. Google in particular appears to be declaring…

by Buck Webb | July 5, 2018

3 Reasons Customer Data Silos Inevitably Fail

You may be thinking: My data is in purpose-built silos. There’s no way to dismantle them. Fortunately, you don’t need to. Those silos were built…

by Buck Webb | June 26, 2018

10 Questions to Ask Your Customer Data Platform Vendor

Does this sound a bit too familiar? Articles and whitepapers espouse the benefits of a holistic view of the customer. You agree, but your data…

by Buck Webb | May 17, 2018

3 Reasons to Ditch Your Marketing Cloud

The hype surrounding marketing clouds hasn’t entirely faded, but I constantly meet marketers who are disenchanted with the reality. They know exactly what they want…

by Buck Webb | April 19, 2018

Shattering the Myth of the Single-Vendor Marketing Suite

The idea behind a single-vendor marketing suite is a laudable one: unify all your needed technologies into a single toolset with a single login and…

by Buck Webb | February 6, 2018

How Marketing Can Compete in an IoT World

In just the next two years, according to Business Insider Intelligence, 34 billion devices will be connected to the Internet and only 10 billion of…

by Buck Webb | January 25, 2018

3 Obstacles to Maximizing the Value of Customer Data

The true value of customer data lies in its ability to provide context. This can only occur when that data is connected across silos. Unfortunately,…

by Buck Webb | July 12, 2017

How to Solve the Power Struggle Over Customer Data

Customer data has become the new power struggle within the enterprise. Business users seek greater data access to achieve their core goals, and in response…

by Buck Webb | June 1, 2017

Don’t Expect Technology to Solve Your Organizational Problems

Technology has long been viewed as the panacea for what ails the modern marketer, especially when it comes to customer engagement. Want to better manage…