Author: Buck Webb

As Vice President of Cloud Solutions for RedPoint Global, Buck Webb brings to bear more than 30 years of professional services experience in business intelligence, data warehousing, marketing and business analytics. At RedPoint, Buck ensures that the company’s technology solutions map to the product strategy for both on-premises and cloud architectures. Connect with Buck on LinkedIn and Twitter.

by Buck Webb | May 17, 2018

3 Reasons to Ditch Your Marketing Cloud

The hype surrounding marketing clouds hasn’t entirely faded, but I constantly meet marketers who are disenchanted with the reality. They know exactly what they want…

by Buck Webb | April 19, 2018

Shattering the Myth of the Single-Vendor Marketing Suite

The idea behind a single-vendor marketing suite is a laudable one: unify all your needed technologies into a single toolset with a single login and…

by Buck Webb | February 6, 2018

How Marketing Can Compete in an IoT World

In just the next two years, according to Business Insider Intelligence, 34 billion devices will be connected to the Internet and only 10 billion of…

by Buck Webb | January 25, 2018

3 Obstacles to Maximizing the Value of Customer Data

The true value of customer data lies in its ability to provide context. This can only occur when that data is connected across silos. Unfortunately,…

by Buck Webb | July 12, 2017

How to Solve the Power Struggle Over Customer Data

Customer data has become the new power struggle within the enterprise. Business users seek greater data access to achieve their core goals, and in response…

by Buck Webb | June 1, 2017

Don’t Expect Technology to Solve Your Organizational Problems

Technology has long been viewed as the panacea for what ails the modern marketer, especially when it comes to customer engagement. Want to better manage…

by Buck Webb | May 16, 2017

Customer Data Platforms and the New Omnichannel Journey

The relationship between brands and consumers has shifted. Where once brands could define the message and pre-determine the pathway of the customer journey, the consumers’…

by Buck Webb | February 8, 2017

Marketers Beware: CRMs Plus DMPs Don’t Equal a Customer Data Platform

Acquiring and maintaining a true 360-degree customer view is perhaps the most desired goal in the entire marketing field. It’s also one of the most…

by Buck Webb | December 19, 2016

Beyond the Marketing Stack: Why a Data Hub is in Your Future

There’s a good chance that your company has a marketing technology (martech) stack in place, which places you in good company because Walker Sands Communications…