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Author: Ann McCartan

by Ann McCartan | March 17, 2016

The 7 Questions That Lead to Customer-Focused Marketing

Recently RedPoint attended the directXchange by NEMOA (National Etailing and Mailing Organization of America) conference.  Over the three days of the conference, speakers engaged a…

by Ann McCartan | February 24, 2016

Retail Convergence – Digital and Brick-and-Mortar Reunite (and It Feels So Good)

Recently, Tom McGee, the CEO of the International Council of Shopping Centers declared: “…physical retailers have stepped up their omnichannel game to the point where…

by Ann McCartan | December 2, 2015

As E-Commerce Grows in Influence, Marketers Must Evolve to Stay Competitive

Retail online commerce sales are predicted to increase significantly as a percent of overall retail sales in the next five years.  In a report titled…