Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized RedPoint Global in three key areas: next best experience, personalization, and cross-channel marketing. RedPoint was one of only four providers to be listed for all three of these capabilities (RedPoint Global, IBM, Oracle, and Salesforce).
The report, written by Forrester’s Rusty Warner, ranked 42 vendors on solutions based on the ability to help customers orchestrate relevant customer experiences, address customer expectations and the alignment of marketing with customer-facing functions. Forrester defines RTIM as “enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.”
Forrester writes, “Firms do not achieve overnight success with RTIM; you must define a strategy that adds capabilities in step with the organization’s readiness to exploit them. You need to prioritize customer-obsessed CX initiatives that will drive competitive differentiation and business value.”
“Real-time customer engagement is critical for organizations who wish to provide consumers with personalized, contextually relevant interactions that match expectations at each point in the buying journey,” said Patrick Tripp, VP Product Strategy at RedPoint Global. “RedPoint addresses the three critical capabilities needed for real-time customer engagement: speed and agility, data-driven personalization, and cross-channel optimization. RedPoint’s clients are leading the way with innovative use cases to leverage data, analytics and machine learning, and intelligent orchestration to increase revenue while lowering the costs of interaction.”
The next generation of the RedPoint Customer Engagement Hub™ revolutionizes how marketers leverage data and analytics to drive real-time personalized engagement. RedPoint’s recent launch included enhancements to the RedPoint Customer Data Platform™ to connect all data in real-time, RedPoint AI Studio™ for machine learning and analytics, and RedPoint Intelligent Orchestration™ to personalize every moment of engagement.
As one of four vendors to be in all three categories across the board, RedPoint is uniquely positioned to meet the needs of today’s enterprises. With the native customer data platform, RedPoint Customer Engagement Hub offers users the real-time tools necessary to know all that is knowable about the customer and to meet the customer where and when they are in the customer journey.